Search Engine Optimization
The term “SEO” is the abbreviation to “Search Engine Optimization”.
SEO is something that helps your site rank better in search engines. There are a number of ways and methods of SEO, some of them are legitimate, while others are restricted and considered as “blackhat” techniques. Search engines don’t like blackhat SEO and the effect of its usage may be disastrous for your website.
“Yes” SEO is effective mostly for Internet businesses. It is
one of the possible channels to spread the word out about your product or service.
The second step after getting your website functional and online is to drive traffic to this website. Otherwise, it will be meaningless to create a website that can promote your business without having enough traffic. This is because search engines are the biggest source of traffic for any website.
When we do keyword research for your website and optimize it to make it good for related high search volume keywords, search engines will drive you to a 100% targeted traffic with a high conversion rate.
Pay per click (PPC) programs like Adwords, Yahoo Search Marketing and Microsoft Ad Center drive targeted traffic to your site. This makes it advisable to run a PPC campaign along with your SEO activities. It’s just that you should not depend only on PPC. This is because PPC costs a lot and it also stops on the day that you stop paying. As for SEO, it can serve your site for a long time if good SEO is done on your site.