Pay per click (PPC) programs like Adwords, Yahoo Search Marketing and Microsoft Ad Center drive targeted traffic to your site. This makes it advisable to run a PPC campaign along with your SEO activities. It’s just that you should not depend only on PPC. This is because PPC costs a lot and it also stops on the day that you stop paying. As for SEO, it can serve your site for a long time if good SEO is done on your site.
Posted in: Search Engine Optimization