Ok does it mean using PPC programs is good because it also drives targeted traffic?

Pay per click (PPC) programs like Adwords, Yahoo Search Marketing and Microsoft Ad Center drive targeted traffic to your site. This makes it advisable to run a PPC campaign along with your SEO activities. It’s just that you should not depend only on PPC. This is because PPC costs a lot and it also stops on the day that you stop paying. As for SEO, it can serve your site for a long time if good SEO is done on your site.

Posted in: Search Engine Optimization

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